How much difference can one pen make in a sales and
marketing effort? If you are providing
eco-friendly products and services in the hospitality industry, then one
eco-friendly pen will make a powerful statement about your environmental
awareness and social responsibility.
Gerri Weiner is Vice President of Business Development at
Green Promotional Items, a division of The Graphic Group. She states, “When I
founded Green Promotional Items in 2008, I wanted to fill a void. Hotels and suppliers in the hospitality
industry were greening everything but under estimating the impact of their
promotional items. I would go to an
eco-friendly conference and see that the notepad and pen on the table weren’t
eco-friendly. Think of what it says when
you promote your environmental awareness with gifts that pollute the
environment. I wanted to fix that
inconsistency and give the hospitality industry a chance to reinforce its
environmental message”
Sustainability programs in the hospitality industry cover
all aspects of how hotels do business from their choice of cleaners to the way
they process waste food and trash. But
Weiner points out that guests are often oblivious to those choices. “If your business is committed to the
environment,” she argues. “why keep it a secret? I believe in letting your customers and
guests see the visible signs of your environmental awareness with promotional
products that are eco-friendly.”
For example, recipients notice if a sales conference offers
recycled note pads; if a hotel event features eco-friendly sports bottles
rather than plastic water bottles; and if a vendor’s pen is a green as the rest
of the vendor’s offerings. Todays’
promotional choices include items made from organic, biodegradable, compostable,
recycled, post-industrial or solar-powered products. These items can be imprinted, embroidered,
laser engraved, or embossed with your company’s message or logo. More important, the promotional items
reinforce the message that the hospitality industry is committed to
sustainability programs at every level, even in choices as small and powerful
as a pen.
Gerri Weiner is available to talk with hotels and their
suppliers about their promotional goals and the wide selection at GreenPromotional Items, a division of The Graphic Group. She can be reached at 781-365-1596 or email
at gerri@greenpromotionalitems.com
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